Nike

IN HER NAME We developed a Nike campaign to build excitement leading up to the Women’s Euro Championship. As part of this initiative, Nike will rename Chelsea's stadium to honor Fran Kirby, and local playfields throughout the city will be branded with the names of female players connected to each area. By bringing these athletes into the community, we aim to increase name recognition and foster a growing fanbase for women’s football, with Nike’s brand at the heart of every field and stadium tribute.